How to create an ad campaign on the PulsePoint Platform – PulsePoint

I can help you set up your targeted GLP-1 campaign under Tactics. Here’s how to proceed:
To build your tactic, start by opening the Tactics tab and selecting Create New Tactic. From there, you’ll define your targeting layers:
GeoTarget: Choose Region or ZIP Code and enter New York (or specific ZIPs like Manhattan or Brooklyn). This ensures your ads only reach audiences within those locations.
Brand Safety: Turn on Brand Safety filters to keep your campaign in compliant, high-quality environments. You can select a safety level or connect third-party tools like IAS or DoubleVerify for extra protection.
Domain Targeting: Use Include to whitelist trusted healthcare publishers (like WebMD or Healthline) or Exclude to block any domains you don’t want your ads to appear on.
Once everything looks right, hit Save Tactic to lock in your targeting. The system will show a quick summary of your estimated impressions and reach for the New York audience.